WWDC keynote · Buzzword Report
WWDC 2026, by the numbers.
AI analysis · ~74 min keynote · 3.0 buzzwords per minute
221
buzzwords total
206
per 10k words — record high
52
"apple intelligence" (+43 vs Ø)
0
"machine learning"
siri ai
01Across keynotes
The AI pivot, continued
"Apple Intelligence" stays massive, "machine learning" flatlines at zero — and "Siri AI" debuts with 17 mentions out of nowhere.
powerful
02This keynote
The leaderboard
Every phrase detected in the WWDC 2026 keynote, with its delta against the historical average.
03What stood out
The highlights
AI takeover
"apple intelligence" 52×
+43 above the 2016–2025 average. The AI takeover continues.
Retired
"machine learning" 0×
Fully replaced by the "Apple Intelligence" brand — zero mentions for the first time since 2016.
Debut
"siri ai" 17×
A brand-new entry this year, detected by the emergence analysis — straight into the top 3.
Record
hype density 205.9 /10k
The densest keynote in the dataset — buzzwords per 10k words, up from 78.5 in 2016. Product names excluded.
04Raw numbers
Full table vs. history
Every detection this keynote against the 2016–2025 per-keynote average.